Custom Software Company SEO Case Study
Small Business Beats Industry Giants with Targeted SEO
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The Challenge
A pioneering low-code and no-code software development company was grappling with a unique challenge. Despite their ability to craft custom business applications that gave personalized software solutions—ranging from communications to data visibility—they were virtually invisible online. No traffic. No leads. Nothing.
The Objective
To shine a light on the path to visibility, targeting the right audience and marketing channels, and ultimately driving organic traffic and leads to their website.
Why It Matters to You
Ever wondered how a company can go from digital obscurity to ranking 1st for high-value keywords? Stick around; this transformation is nothing short of SEO at its best.
SEO Strategy
Competitive Analysis and Keyword Research
- Conducted an in-depth analysis of competitors in the software development space.
- Identified a list of lower competition, long-tail keywords to target.
Service Pages
- Created comprehensive service pages for the targeted keywords.
Content Marketing
- Targeted blogs that received at least 100 visitors a day and had a Domain Authority (DA) in the same tier to develop relevant blog topics.
Internal Linking Strategy
- Implemented a robust internal linking strategy to funnel users to service pages and pass PageRank.
Why it Matters to You
- Imagine having a treasure map where X marks the spot for untapped business opportunities and extended customer reach. That's what a well-executed SEO strategy can do for your small business.
Results
Keyword Rankings
- Ranked 1st for "Custom CRM Development"
- Ranked 2nd for "Custom ERP Software Development"
- Ranked 1st for "Supply Chain Development Services"
Traffic and Impressions
- Clicks increased from 379 to 786 in a 6-month comparison.
- Impressions skyrocketed from 61k to 540k.
Lead Generation
- Began receiving qualified leads interested in customized CRMs and ERPs.
Why it Matters to You
- What if I told you that a few strategic SEO moves could double your clicks and multiply your impressions by nearly nine times? It's not a fairy tale; it's this company's reality.
Key Takeaways
- Targeting lower competition, long-tail keywords can yield quick wins.
- A well-thought-out internal linking strategy can significantly boost PageRank and funnel users effectively.
- Content marketing is not just about quantity but also about quality and relevance.
This software company’s journey from being a digital unknown to becoming a trusted name in the software development industry is a testament to the power of a meticulously crafted SEO strategy. The company not only saw a dramatic increase in clicks and impressions but also started generating leads that were aligned with their core services.
Why SEO Matters to You
If they could turn the tables in just six months, imagine what a targeted SEO strategy could do for you. Ready to write your own success story? Contact Rank Right SEO today and discover what an experienced SEO company can do for your small business website.